Brand assets

Brand Assets

 

We love that you love ePunks!
We want to make it easy for you to use our brand in the right way - explore this quick guide to our basic design elements to see how to do it.

ePunks LOGO

The ePunks marks include, but are not limited to, the ePunks name, the ePunks logo any word, phrase, image or other designation that identifies the source or origin of any of ePunks’s products. When you’re using the logo with other graphic elements, make sure you give our logo some room.

POSITIONING

CLEAR SPACE
– The amount of clear space is determined by
creating padding equivalent to 25% of the "eP" around the logo.
This will ensure optimal breathing space and clarity!

OPTICAL CENTER
– The optical center is located at the point where both letters (e and P) intertwine, it is not in the middle of the overall width.

 

USAGE GUIDELINES

The ePunks marks represent the core values of our brand, from meaningful connections in real time to simple amplified expression. Please don’t present the marks in a manner that suggests sponsorship or endorsement by ePunks, or confuse ePunks with another brand. Always use our official and unmodified ePunks logo to represent ePunks.

Don’t:
Use speech bubbles or words around the logo
Rotate or change the direction of the logo
Animate the logo
Surround the logo with punks or creatures
Change the color of the logo
Anthropomorphize the logo
Add special effects to the logo
Use older versions of the logo, previous logos, or any marks that may be confused with the brand

OFFICIAL BRAND COLORS

RED #d90000          WHITE #fffff          GREY #404040          BLACK #00000

Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.
Grey represents neutrality, compromise and control. It is reserved, quiet and conservative.
Black is associated with power, elegance, formality, death, evil, and mystery.

TYPOGRAPHY

We believe that a word’s power is reinforced by its form. Because of this, we primarily use the Open Sans family — elegant and approachable.

Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.

 

VIDEO INTRO/ OUTRO

Feel free to use our #ePunks video intro/outro which reflects our identity and nonconformist esport approach.

 


 Do not attempt to recreate the product logos. Only use the official product logos from our site.
Help us maintain the standard of the ePunks brand.
Please let us know if you have any questions.